Grillo’s Pickles came to FireTeam and said, “what’s the weirdest idea you have?”. We just rubbed our palms together and opened our vault of insane ideas brands typically say no to–and so, the Grillo’s NFT “Pickle Madness” Campaign was born.

Combining NFTs that people could actually buy in a March madness style bracket where the winner received free pickles for a year, we generated content for Twitter and Tik Tok to encourage voting (and of course pickle consumption). Forbes even gave us a shout out, and if you’re curious, you can find all the NFTS here.